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Let's not forget we play Illinois and Purdue next year and when we go 2-0 against them, maybe that might turn some heads!
Maybe she doesn't have VIP access?
UCATS member since 6/12/13
Before we all go to far down the B10 worm hole we need to realize why they want to expand. It's all about more subscribers for BTN and UC does not add any new subscribers.
Exactly. I can't see why beating 2 mid-level B1G teams would make Jim Delany run out and send us an invite. Hell, they invited Maryland, and I don't think think they've beaten anyone, but Maryland gets the B1G into the Eastern seaboard households.
Bobbie Smith on ESPIN said B10 not an option because of Columbus St. and he played there.
That's what we were saying, you mentioned that the Big Ten never said they wouldn't add UC, but I think everyone pretty much knows we wouldn't go the Big Ten. Quite frankly I don't want to go to the Big Ten for a number of reasons, I'd prefer the Big 12 or a stable ACC. The current ACC with us and no defections is my first preference, the Big 12 a VERY close second. Either one obviously would be fantastic.
The UC TV market and osu TV market are different markets, although there is some overlap. By adding UC it would expand the reach of the BTN into more households and solidify it in the Cincy market.
The BTN is already on all of the cable providers in the Cincinnati market. You can't expand on what you already have...
Co-Owner and Senior Basketball Writer
Follow me on Twitter @chbrendel
Advertisers pay by the number of subscribers, and households reached. And not just the number of cable or satellite providers that carry your channel. That is how specialty networks such as BTN are marketed to advertisers.
Yes, and what Chad was saying is, all the households are already reached by BTN. They dont need to add UC to convince carriers to add BTN. Already done.
By adding Maryland, BTN can now get MD cable companies to add their channel which heretofore they had no reason to include in their channel lineup. Same thing with Rutgers and NJ.
Chad getting back on point..I know you realize the market demographic..The point of the ESPN article was the B1G protecting 100% of their TV markets and POSSIBLY admitting UC to block the opposing said conferences from getting a piece of the pie....Totally a possibility. However, far fetched if your a longtime UC fan.
Sometimes you just need to clear your head!
UC administration is doing everything it can. It is now OUR responsibility to spread the word as fans/grads about how great is UC today. Call it talking points or whatever, but anyone we've talked to who has been to visit UC are amazed at what a great school it is. I've had more than one person call it a 'best kept secret'. They're constantly saying 'we didn't know until..' Those who we tell about its majors, accomplishments, etc. kind of looks at us and say 'I never knew'.
My point is, while we as insiders know, we can't count on anyone not having gone/been there knowing. We sure can't count on the enquirer, espin, or other media for sure. It's up to us to extol UC's virtues.
BTN is a different animal in terms of what they are looking for since it is owned in house. Their goal is to get the cost per household that has the basic package with BTN included even if very few watch a single second of programming. They are past worrying about advertising money when expandingas Rutgers and Maryland have shown. At roughly $1 of revenue per subscription the addition of those two schools add millions per year on that one dollar per subscription alone. With that in mind the addition of UC does not add anything to the bottom line since the market is already filling their pockets...
I have yet to see any network, specialty or otherwise, being unconcerned about advertising dollars. While adding UC is not the same as adding Rutgers in terms of market expansion, adding UC also prevents erosion of their market once UC is admitted to a comparable or competitive conference.
Let's get real. UC adds maybe 1MM household although in reality much less than that because of existing penetration. Adding UNC and GT adds roughly 10MM people each. If you are the B10, what do you do. There is no question. Even as a defensive measure it is not smart business.
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